Editorial
SS22 KEY FABRICS
COLLECTION 07. PARK LIFE. SS22.
COLLAGE ARTWORK
LOOSE
Introducing our new fit Loose, fitting as a standard on waist but has a more generous fit from thighs and down. Loose is a fit for every occasion as it fits casually for your relaxed days or more contemporary for a cleaner look when sitting high waist and fitted with a cleaner shirt or jacket.
For its introduction Loose comes in an over dyed Ecru, Black washed, Blue vintage wash and the seasonal Splash spotted blue denim. All denims and treatments are as usual in 100% certified GOTS® cotton and environmental friendly washes.
SS22 KEY FABRICS
1. 6016 90’s Bomber - Heavy cow leather
Vegged tanned cow leather in a smooth grain but heavy weight. The leather is tanned to perfection and wears perfectly with almost any style and shape.
2. 2018 Heavy Collage Tee - 260 GSM organic single jersey
Heavy organic single Jersey with a smooth surface - on SS22 used on the collage tee.
3. 5052 Loose Denim - 13,5 Oz organic cotton
Italian 13,5 oz GOTS certified organic cotton denim, dyed in an ecru colour.
4. 4083 Mike Shorts - Crinkle nylon
Rich dyed nylon with a crinkle finish.
5. 4089 Prince Jacket - Crinkle nylon
Light weight crinkle nylon fabric, wears well with the Riri zippers on the Prince jacket and as a light stove away coat on the Shell jacket.
6. 1138 Spacey Shirt SS - Loosely woven pattern
Geometric pattern woven cotton finished with a dry hand. Made for the warmer days in mind and effortlessly works with your wardrobe staples.
7. 1136 Spacey Shirt - Coupe striped cotton linen
Italian weaved cotton linen fabric with a distorted coupe stripe. Perfect for the warmer spring and summer days.
8. 4088 Utility Pant - Garment dyed cotton ripstop
Organic cotton mid weight ripstop. Garment dyed in a deep khaki and black for SS22.
COLLECTION 07. PARK LIFE. SS22.
Collection 07 aims to create an inspirational experience that highlights the core of Sunflower’s design and style. Admitted, it sounds awful, but the collection 07 show is inspired by a flash mob where a group of people suddenly assemble in a public place.
For Sunflower’s Season 07, we arranged an impromptu runway show and performance meanwhile ordinary people enjoy their lunch break in Ørstedsparken, Copenhagen. The show starts unexpectedly with loud drum rhythms echoing through the park. Suddenly we see the cast members strutting the pathways, following the beat.
During the show cameramen and photographers document the outfits, weaving in and out between the models.
The music performance is an art installation.
Collection 07 is a wardrobe of contemporary menswear balancing understated intelligent design with A respect of tailoring traditions. The method of production is as valued as the final product, with an insistence on sourcing the best quality fabrics. A mix of dressed up items and low-key jersey with prints. Rich leather mixed with organic cotton and bespoke woven shirting.
Key items vary from our collage printed jersey to the 90’s inspired leather bomber. Crinkle all-purpose nylon shorts mixed with novelty short sleeve shirting. Our denim range evolves in shape with the new loose fit jean which comes in carefully developed washes and colours.
Sunflower represents a yearning for something more lasting, real clothes made for men and women’s daily lives.
COLLAGE ARTWORK
Collection 07 features the collage print, developed with a focus on juxtaposition. The print is a mix of abstract and wellknown objects with a focus on naive colours and play. The method of printing is heavy digital print mixed with a hard rubberised surface. The print fades in time but will always be the main focal point of the garment.
